Idents

Idents are what television programs or companies use to identify themselves and are usually either a short video or a still image representing the logo. They are an identity of the channel for the viewers so they are aware of what channel they are on and can be used to show what program is coming up next. They have many purposes such as branding, marketing, to help raise figures and can be used as a visual stimulation to break up the schedule.

It is important to for the ident to be unique as this is what carries the companies purpose and what they are using to represent themselves. Because of this it is crucial for companies to regularly alter their idents, coming up with new designs and ideas to make sure they are up to date. Key points to make an ident more interesting and memorable are entertainment, tempo, audience interaction, setting and density. 

This example shows just how much the BBC have altered their logo over the years, from their first ever ident back in 1953 to present day. It shows that as technology has improved idents have gone from still black and white images to full colour short videos that we see today. By keeping their idents up to date it ensures that they stand out from the rest of the competition as idents are becoming more and more popular. Because almost every production company nowadays have their own idents as away of representing themselves, when it comes to us creating our own idents for our main task we need to ensure that it is unique and original. 

Other Ident Examples:-